Content versus configuration
McLuhan’s little ditty can apply here: The medium is the message. Except, now, one might claim this: The configuration is the content.
Note, 06/22/2015: The Truth Engineering aspects will be coming to fore, more often, as we proceed. Note, please, the post from a few days ago about code. We are approaching the point where all rational/aware adults will have to grasp something about the underpinnings of the web/cloud that they have been using willy-nilly (as, how many even know what the providers are up to? …, and a whole lot of similar questions – from an old guy who was there from the beginning – almost).
Note, 09/06/2015: Quora will be a great asset for knowledge depositing.